Development of a Stakeholder Engagement Strategy for Scotland’s Plant Health Centre
1. What is the overall goal and vision for PHC and how do we articulate this for different groups and sectors?
2. What do we want to communicate, when and to whom?
3. How do we want to communicate to different audiences and for these different purposes?
4. How do we optimise budget and human resource in communicating about plant health?
Impact: The outcome of this project will be a Communication Strategy outlining the goal of communication, roles and responsibilities and a process, including an annual cycle of reflection to permit update or modification on a regular basis and linking to the communication matrix.
This project was commissioned to implement a selection of the recommendations made in the PHC stakeholder engagement strategy and communication plan. The team developed strategies to manage time and resources of the Plant Health Centre more efficiently regarding communication of outputs, general information on activities, aims and current issues related to plant health.
The aim of this project was to develop an operational communication plan from existing stakeholder engagement principles, communication theories and knowledge banks, identifying and summarising actions for the PHC.