Development of a Stakeholder Engagement Strategy for Scotland’s Plant Health Centre
We have commissioned a project to review and further develop the PHC’s Communications Strategy to help develop further networks and collaborations, while building on existing relationships to improve knowledge flows in relation to plant health across Scotland. This project will draw on and align with previous and ongoing PHC research projects and will address:
1. What is the overall goal and vision for PHC and how do we articulate this for different groups and sectors?
2. What do we want to communicate, when and to whom?
3. How do we want to communicate to different audiences and for these different purposes?
4. How do we optimise budget and human resource in communicating about plant health?
Impact: The outcome of this project will be a Communication Strategy outlining the goal of communication, roles and responsibilities and a process, including an annual cycle of reflection to permit update or modification on a regular basis and linking to the communication matrix.
1. What is the overall goal and vision for PHC and how do we articulate this for different groups and sectors?
2. What do we want to communicate, when and to whom?
3. How do we want to communicate to different audiences and for these different purposes?
4. How do we optimise budget and human resource in communicating about plant health?
Impact: The outcome of this project will be a Communication Strategy outlining the goal of communication, roles and responsibilities and a process, including an annual cycle of reflection to permit update or modification on a regular basis and linking to the communication matrix.
Enhancing the Plant Health Centre’s communication with stakeholders
February 2023
This project was commissioned to implement a selection of the recommendations made in the PHC stakeholder engagement strategy and communication plan. The team developed strategies to manage time and resources of the Plant Health Centre more efficiently regarding communication of outputs, general information on activities, aims and current issues related to plant health.
A stakeholder engagement strategy and communication plan for Scotland’s Plant Health Centre
May 2021
The aim of this project was to develop an operational communication plan from existing stakeholder engagement principles, communication theories and knowledge banks, identifying and summarising actions for the PHC.